Heidi is a C-suite GTM executive with more than 15 years of experience across companies in PE-backed environments, technology, financial services, professional services, and startups. She leads GTM strategy for global and national markets, focused on positioning, revenue expansion, and long-term customer value.
Her work spans three enterprise B2B SaaS product launches for the financial and professional services sectors, and a B2B media technology company positioned for acquisition in 2017. She has overseen GTM across marketing, sales, and customer success, while modernizing marketing operations through data, analytics, automation, and AI-enabled tools. Her leadership extends to team development and organizational capability building.
Heidi earned an MBA from Columbia Business School and a B.A. in English Literature from University of California, Berkeley. She serves on the Board of Directors for the National Menopause Foundation and a former Board Member of the Digital Diversity Network.
